11.07.07
Costs.
We all know that the cost of anything associated with “Green” or Sustainable packaging has a higher cost than traditional ethylene products. The challenge is to show through cost analysis that the overall impact of “Green” packaging can be made into a positive. Look at things like competitive advantage, energy usage, disposal fees, brand image, etc. Yes you have to dig deeper to justify this type of packaging but it can be done.
Why is it so high? The old adage of supply and demand with a little greed put in there for good measure. If companies were truly green advocates they could offer their raw materials to converters at a more reasonable price. I am not saying give the farm away, but make the packaging more attractive to the masses.
What are your thoughts on the subject of the cost of “Green” packaging?
